Meet the Team
Michelle Frahm
Michelle Frahm is the Founder and Chief Marketing Officer (CMO) of Seashells Digital Media, where she leads the vision, strategy, and day-to-day operations of the agency. She oversees all digital marketing initiatives to ensure campaigns remain on budget, align with business goals, and deliver measurable results for clients.
With a deep passion for empowering small businesses, nonprofits, and hospitality brands, Michelle specializes in creating custom marketing strategies that support sustainable growth. Her expertise is rooted in social media marketing, email marketing, and brand storytelling, where she develops engaging campaigns designed to increase brand awareness, build customer relationships, and drive conversions.
Under Michelle’s leadership, Seashells Digital Media has grown into a trusted marketing partner for businesses seeking clarity, consistency, and results in an ever-changing digital landscape. Her hands-on approach, combined with strategic insight, ensures each client receives the tools, guidance, and support needed to thrive in today’s competitive marketplace.
Matthew
Matthew is Michelle’s adorable infant son and the unofficial Executive Assistant at Seashells Digital Media. With endless curiosity and a natural eye for creativity, Matthew is always on the lookout for new ideas, inspiring visuals, and moments of joy that help fuel our team’s creative process.
Known for his playful energy and ability to think way outside the box (or playpen), Matthew brings a lighthearted perspective to the fast-paced world of digital marketing. Whether he’s overseeing brainstorming sessions from mom’s arms or inspiring smiles during busy workdays, his presence reminds us that creativity thrives when fun and passion are part of the process.
At Seashells Digital Media, we believe great ideas come from everywhere—and Matthew proves that even the smallest team members can make a big impact.
Aaron Anderson
Aaron is a Partner at Seashells Digital Media and serves as the company’s PPC Manager, specializing in the strategy, creation, and management of high-impact pay-per-click (PPC) advertising campaigns across platforms such as Google Ads. With a results-driven mindset, Aaron oversees the full lifecycle of PPC projects—from campaign planning and timeline development to budget management, optimization, and performance tracking.
Aaron is known for building custom PPC strategies that align with each client’s business goals while targeting the right audience at the right time. He develops compelling ad copy and campaign structures designed to increase visibility, drive qualified traffic, and maximize return on investment (ROI).
Using advanced analytics, conversion tracking, and performance insights, Aaron continuously refines campaigns by identifying trends, adjusting bidding strategies, and optimizing keywords to improve results. His analytical approach ensures campaigns are not only generating traffic, but delivering measurable growth.
Highly organized and collaborative, Aaron works closely with clients and internal teams to ensure transparency, clear communication, and consistent performance. His expertise helps small businesses, nonprofits, and hospitality brands compete effectively in today’s ever-evolving digital advertising landscape.
Luke Bouley
Luke partners with Michelle at Seashells Digital Media to create clean, visually engaging websites and digital assets designed to keep visitors engaged and convert them into customers. With a strong focus on user experience and modern design, Luke ensures each website is both visually appealing and easy to navigate.
Specializing in website design and development, hosting, maintenance, and graphic design, Luke builds and maintains reliable, high-performing websites that support each client’s brand and business goals. From layout structure and mobile optimization to ongoing updates and technical support, he helps ensure websites remain secure, functional, and up to date.
Luke’s attention to detail and design-forward approach play a key role in helping businesses stand out online. By combining strong visuals with clean layouts and dependable performance, he helps clients make a lasting first impression and turn website visitors into long-term customers.
Phoenix
Phoenix is the four-legged Chief Security Officer at the Seashells Digital Media main office, keeping a watchful eye on daily operations and ensuring all visitors are properly greeted (and sniff-approved). Always alert and loyal, Phoenix takes office security very seriously—especially when it comes to protecting snacks and morale.
With an unmatched ability to sense deliveries, discourage unwanted interruptions, and boost team spirits, Phoenix plays a key role in maintaining a safe, welcoming, and happy work environment. At Seashells Digital Media, we believe every great team needs a little extra paw-tection—and Phoenix delivers.
Blog & Copywriting Specialist
Our Blog and Copywriting Specialist plays a vital role in strengthening our clients’ digital presence through SEO-focused content and strategic keyword research. With extensive knowledge of search engine optimization, this role ensures blogs, website copy, and marketing content are written to rank well in search results while remaining engaging, clear, and on-brand.
By combining thoughtful storytelling with data-driven keyword strategies, our copywriting support helps businesses improve visibility, attract qualified traffic, and turn readers into customers. Every piece of content is created with both search engines and real people in mind, supporting long-term growth and brand authority.
Team Growth
Seashells Digital Media is always looking to expand our team. If you’re passionate about digital marketing, design, content, or strategy, we’d love to hear from you. Contact us today to learn more about current and future opportunities.
